This paper explores the application of augmented reality (AR) technologies within the hospitality industry. Drawing on the author’s extensive experience as a hospitality technology professional and founder of Cyberweb Hotels, the paper examines how AR can transform guest experience, hotel operations, staff training, and property marketing.

The paper identifies key use cases for augmented reality in hospitality — from immersive room previews and interactive hotel maps to AR-assisted housekeeping and front-desk operations — and evaluates the practical and strategic considerations for hoteliers considering AR adoption.